About
I specialize in creating impactful designs for print and digital media. I am also passionate about developing innovative branding solutions that help elevate brands to new heights. My inspiration comes from the organized chaos of nature, and I incorporate a unique blend of creativity and strategic thinking into my work. I believe that design should not only be visually appealing but also accessible and effective, connecting with diverse audiences.
As a graphic designer at One Stop Inc, I am responsible for creating marketing emails, web banners, product catalogs, and brand guidelines. I am a problem solver at heart and thrive on tackling design challenges head-on, providing solutions that exceed expectations and leave a lasting impression.
When I am not designing, I love to spend my time exploring the great outdoors through hiking. I also enjoy tackling intricate puzzles from Le Puzz.
Experience
July 2022 - Present
Graphic Designer
One Stop Inc.
At One Stop Inc. I create and design email campaigns for over 60 fashion and accessory brands. My work generates an average of $75,000 in revenue. Additionally, I develop eye-catching website banners on a biweekly schedule and collaborate closely with digital media marketer to create cross-platform advertising campaigns. I also led the re-design of the annual company supply catalog, produced three highly effective digital seasonal style guides that increased website traffic, and established branding guidelines for the company and its clothing brand. Despite tight deadlines and a fluid schedule, I consistently delivered high-quality work.
Graphic Designer
K&J's Apparel & Promotions
At K&J's Apparel, I collaborated with clients to create customized designs. I created mock-ups to decrease printing errors and digitized handmade artwork to expand design possibilities. I worked on multiple projects while maintaining quality and ensured timely delivery by working directly with screen printers.
August 2017 - December 2017
Admin Assistant / Jr. Designer
Paradigm Design
During my time at Paradigm Design, I supported the principal designer, edited website photos, and created a compelling video. I also designed materials for company outings and handled administrative duties during a colleague's maternity leave. My versatility and dedication contributed to the company's success.
May 2017 - Present
Graphic Designer
Freelance
As a freelance graphic designer, I have honed my skills in creating album covers and logos for various companies. Additionally, I specialize in producing engaging social media content tailored specifically for promotional product companies. My work is characterized by a keen attention to detail and a commitment to delivering designs that effectively convey the essence of each brand I collaborate with. I take pride in my ability to translate client ideas into visually striking designs that resonate with target audiences.
Education
September 2014 - May 2017
Kendall College of Art & Design
BFA in Graphic Design with a minor in Printmaking
Achievements
December 2023
One Stop Inc
Employee of the Year Runner Up
May 2015
AIGA West Michigan
Bronze Addy in Print Advertising
Skills
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Typography
Page Layout
Print Design
Digital Design
Email Marketing
Photo Editing
Figuring S#!% Out
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